With more than 200 metres of the finest wool cloth, 80 metres of grass pasture, 60 sheep, 25 models, 25 bespoke menswear outfits, 25 tailoring houses, 28 weavers and merchants, accessories provided by the Gentleman’s Houses of Mayfair and St. James’s, two specially constructed wool sheds and a sheepdog – Wool Week UK was launched in style.
Championing wool as the ultimate cloth of choice for menswear, this year’s Campaign for Wool celebrations in London welcomed the city’s dapper folk inside the tailoring houses, giving a rare look at how cloth is carefully crafted into the fine suits synonymous with Savile Row. Workshop tours, pattern cutting and tailoring demonstrations were perhaps a once-in-a-lifetime treat for those in attendance.
Coupling leading wool mills with the bespoke tailors of Savile Row, The West End and London City delivered a showcase of more than 25 bespoke menswear outfits for Autumn/Winter 2015, which were modelled during the day to highlight the versatility that is found in wool and street-style photos captured thanks to British GQ.
Three themes from The Woolmark Company’s Autumn/Winter 15/16 edition of The Wool Lab – an innovative seasonal guide to the best wool fabrics and yarns in the world – were brought to life and accessorised by the gentlemen’s houses of Mayfair and St. James’s as well as luxury luggage company Globe-Trotter.
Bespoke: The glorious and fascinating origin of menswear is now a true contemporary luxury. The charming fabrics of the traditional sartorial culture make each fabric unique.
Icelandic: The atmosphere of the Icelander life and landscape. Clothes and fabrics are warm and comfortable, but also technical and performing, ready to face the harshest conditions.
Traveller: The new style for business travellers. Elegance combined with practicality and technology. Traditional fabrics and yarns combined with the most technical for an unexpected new look.
Over on nearby Clifford Street, interior design enthusiasts saw the latest in wool furniture and accessories for the modern home. Capsu-Wool, a special Wool Week pop-up, offered a very stylish look for the compact interior space. With wool offering the perfect mix of performance, strength and comfort, it’s the natural choice for the interior of people’s homes, offices, hotels and other public places.
With HRH The Prince of Wales continuing to remind shoppers worldwide to ‘Live Naturally, Choose Wool’, retailers of central London hosted Wool Night Out – a special shopping night showing the latest in wool fashion.
The 'Wool This Way' map provided a consumer guide for ‘Wool Night Out’ - late night shopping with a difference. 26 retailers and brands joined the festivities on Thursday evening, celebrating wool in their collections, from exclusive discounts on wool garments and accessories to novel in-store activities.
Hackett London's bespoke window display on Regent Street showcased the brand’s 100% wool 'Sheep Shape & London Fashion' AW15 collection in collaboration with Fox Brothers & Co. To celebrate Wool Week Hackett created their very own Wool Week Beefeater cocktail served in-store.
Cold water surf brand Finisterre have an exclusive arrangement with Devon Fine Fibres to provide the entire Bowmont Merino fleece, spun, knitted and produced in the UK, making up a limited range of jumpers and beanies launched during Wool Week together with their latest wool innovations: wool denim jeans, Bowmont collection, HD wool insulated parkers and an exclusive eco wool resin comb in a collaboration with Solid Wool.
The Campaign for Wool also championed key figures in the wool industry today with a series entitled, ‘The Incrediwools’. For Wool Week 2015, the Campaign celebrated the breadth and diversity of the industry, with spokespeople across fashion and interiors promoting why wool is their fibre of choice. The series included knit designers Wool and The Gang, Harris Tweed Hebrides Creative Director Mark Hogarth, photographer Ian Lawson, Merino childrenswear brand Smalls and designers Ally Capellino, Douglas Cordeaux and Jeremy Hackett.
The Campaign also featured a series of images and a film, shot on location in the Borders region of Scotland by Nick Leary. Luke Day, Editor GQ Style, styled an edit of key wool items for AW15 from brands including, Abraham Moons & Sons, Anderson and Sheppard, Barbour, E.Tautz, Finisterre, Harris Tweed Hebrides, Holly Fulton, Jaeger, Jigsaw, Marks and Spencer, Pringle of Scotland, Topshop & Topman and Wool and the Gang.
Featuring models Devon Windsor and Adam Butcher, in addition to the creation of stunning fashion photography, the film captures the journey of wool across the Borders region of Scotland renowned for its wool textile production.
The latest in wool fashion brought to you by the streets of Milan