Discover the textile industry’s most respected brand

Why the Woolmark brand wins hearts across the world


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When it first appeared back in 1964, the Woolmark logo was immediately recognised as being perfectly suited to its intended purpose: a mark of quality wool. What could never have been predicted in those days was just how extraordinarily powerful those simple curved lines would turn out to be.

50 years strong

Today the Woolmark logo ranks among the most recognised brands in the world, inspiring confidence in conscious consumers across all premium apparel categories.

For the past 50 years, the iconic Woolmark logo has truly made its mark. As trends come and go in the ever-changing fast-paced world of fashion, the Woolmark brand remains synonymous with quality and is recognised right across the world.

Established in 1964, the Woolmark brand today acts on behalf of about 55,000 woolgrowers who help fund the company and own about 70 million sheep between them. At a time when synthetic fibres were on the rise, the Woolmark logo was created to guarantee fibre content and quality on pure new wool products.

The Woolmark Company works alongside leading designers, tastemakers and game-changing fashion bodies to further inspire the style-savvy to seek out the superior attributes of Merino wool.

Its aim is to engage, educate and excite a new generation of discerning shoppers as Merino wool cements its place as the ultimate natural fibre and premier ingredient in luxury apparel and forward-thinking fashion.

Since 1964 the Woolmark brand has represented pioneering excellence and innovation, championing products created with quality and integrity. This quality and integrity begins with the craftsmen responsible for this extraordinary fibre and is enhanced through the work of the world’s leading fashion designers.

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