Naturally Inspiring

From nature comes Merino wool

The Fibre

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From nature comes the premium fibre called Merino, the world’s finest and softest type of wool. Rich in natural properties, Merino wool provides fashion designers with a blank canvas to work with, inspiring seasonal collections the world over.

Designers love using Merino wool in their collections - the fibre's unique qualities excite these visionaries. No other fibre provides such a special blend of fineness, next-to-skin comfort, superior handle and drape, versatility and ease of styling.

Natural, renewable and biodegradable, Australian Merino wool has a great story to tell, promoting the health and wellbeing benefits of the fibre.

NATURALLY BREATHABLE

Naturally Breathable

Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess.

In contrast to synthetic fibres, Merino wool is an active fibre that reacts to changes in body temperature, helping you stay cool when it’s hot and warm when it is cold.

NATURALLY LIGHTWEIGHT

Naturally Lightweight

Merino wool has become incredibly soft and comfortable next to skin, thanks to the efforts of Australian woolgrowers to improve its fineness and lightness during the past decade. The result is a precious, luxurious and versatile fibre, ideal for all seasons and perfect for the spring/summer wardrobe.

NATURALLY ELASTIC

Naturally Elastic

A wool fibre can be bent up to 20,000 times before breaking; meaning wool apparel retains its high-quality ‘as new’ look and feel for longer.

Merino wool is naturally elastic and sheds creases, due to its unique structure and crimp: at microscopic levels, Merino fibres are like coiled springs, returning to their original state when the stretch and extension through wear and movement is released. This means there is less chance of garments sagging or losing their shape.

NATURALLY SOFT

Naturally Soft

Merino wool is the softest type of wool, naturally. The fibre achieves incredibly high standards of fineness and softness, making it one of the most comfortable and performing fibres for luxury next-to skin garments and sportswear.

NATURALLY WATER REPELLENT

Naturally Water Repellent

Wool is water resistant because the outside of the fibre is covered with scales which themselves are covered by a wax-like water-hating membrane. 

NATURAL BEAUTY

Capturing the natural beauty of Merino wool through dance, The Woolmark Company joined young Australian ballet dancer Ava Harrison to film a stunning video to illustrate some of wool’s intrinsic benefits.

Stepping into ballet shoes since she was four years old, Ava attends The Sydney Ballet School and shared her graceful techniques with The Woolmark Company.

Natural benefits of wool

Ballet celebrates the graceful art of creative movement, however often the pace and nature of the performance can mask the intricacy of the ballerina’s skill. Filmed in slow motion, this new video highlights the benefits of wool and magnifies the minute details of Ava’s performance.

By clothing Ava in extremely lightweight Merino wool, her movements were perfectly showcased, allowing her to demonstrate some of the otherwise difficult-to-portray benefits of the premium fibre.

At just 12 years of age, Ava’s own personal skill and natural talent parallels the natural talent of Merino wool and engages viewers to create their own experience with the fibre.

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