See how Amsterdam celebrates Campaign for Wool

Wool Week Netherlands 2014


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The city of Amsterdam played host to Wool Week Netherlands in November, championing the natural benefits of wool and celebrating the premium fibre.

Wool Week Netherlands 2014

The latest Merino wool collection by Dutch designer and Campaign for Wool partner Nanna van Blaaderen was on display at De Bijenkorf.

Knitting the past with the present

Wool has felt at home in The Netherlands for centuries - this natural, renewable and biodegradable fibre has a history as rich and diverse as the fibre itself.

Celebrating Wool Week for the third year, Amsterdam wove together the wool's history with Dutch traditions to hold events across the city.

The Tour de Wool shopping route helped consumers to discover first-hand the wonderful, natural benefits of wool. Shoppers were invited to follow the Tour de Wool to locate and buy comfortable wool garments and interior products just in time for winter.

On November 3 Alice O'Connell of Dutch boutique knit label Wool & Water yarn bombed the entrance of international creative agency 180 Amsterdam.

Using the 180 Amsterdam colours of Black, White and Red, O'Connell knitted the piece exclusively in lambswool and Merino wool.

"I used a variety of colour work techniques in order to showcase the wool and to create something bold and graphic which I hope proves to provoke reactions and conversations from passers-by," explained O’Connell.

Wool Week Netherlands 2014

Yarn bombing 180 Amsterdam

The street art nature of a yarn bomb directly combines the traditional craft of knitting with a contemporary and creative form in which to present it.

"When the opportunity arose to create something that represented the creative energies of 180 Amsterdam exclusively in wool for Amsterdam Wool Week, it was too good an opportunity to miss. I felt I could creatively present what they (180 Amsterdam) do in a totally different form and in a way which celebrates the durability and beauty of wool."

Creative space Pistache hosted an exhibition inspired by The Netherlands' rich history, where old meets new in designs by modern Dutch designers. Guest speaker, Dutch author Stella Ruhe, spoke of the connection between Dutch traditional ganseys - fishermen sweaters made from wool - which for many years had been forgotten but recently rediscovered.

A wool pop-up shop was also installed inside the Pistache offering consumers a variety of wool products from Campaign for Wool partners available for purchase, including Anne-Claire Petit's new 100 per cent Merino wool toy sheep called Oliver the Ram.

Wool Week Netherlands 2014

Oliver the Ram

At Bugaboo, a Merino wool baby blanket could be customised and the quirky Bow Ties from Wool & Water offered a special treat for dogs and cats. Beautiful felted pelerines for women, designed by Eugenie Ligthart, were also available.

The latest collection by Dutch designer Nanna van Blaaderen was on display November 3 to 9 at De Bijenkorf in The Hague. Merino wool, renowned for its fine, pure, thermoregulation and softness is the main material Nanna van Blaaderen uses in her work. All designs are developed and produced in collaboration with the Dutch Textile Industry, characterised by its rich heritage in craftsmanship, innovation and quality.

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