JNBY AW14

Dream Riders

Baby Talk

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Leading Chinese apparel brand JNBY launched its childrenswear brand, jnby by JNBY in 2011, providing contemporary designs from premium fibres for your little ones. With a passion for using wool, jnby kids are reaping the benefits of Australian Merino wool, and the latest collection proves this natural fibre is the perfect fit for childrenswear.

JUST NOBODY, BE YOURSELF

Originally started by a group of university students back in 1994, JNBY has grown to become one of China’s leading and most innovative fashion apparel brands. With a major focus on womenswear, JNBY launched its childrenswear brand in 2011, jnby by JNBY.

With a passion for natural fibres, JNBY – which stands for Just Nobody, Be Yourself - is a childrenswear brand dressing young ones in style. Its latest affiliation with Australian Merino wool means that function is also a key feature.

Partnering with The Woolmark Company, jnby by JNBY has released a Woolmark-certified Merino wool collection for autumn/winter 2014 for boys and girls, using the finest quality fabrics made from extrafine Australian Merino wool.

jnby aw14

The collection, called ‘Dream Riders’, includes extrafine Merino wool sweaters, cardigans, dresses, leggings and accessories, enhancing the natural qualities of the fibre including softness, odour control, breathability, resilience, easy care and elasticity.

“Australian Merino wool has many natural benefits that make it extremely suitable for childrenswear and accessories,” says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry. “The Woolmark Company worked closely with jnby by JNBY to develop this Merino wool collection, presenting The Wool Lab and innovations in Merino to JNBY, as well as recommending licensed yarn and fabric suppliers.

“JBNY shares the same values as The Woolmark Company, including developing innovative, quality products and being inspired by nature to share the wonderful virtues of Merino wool with parents in a luxurious way.”

PERFECT FIT

Developed in collaboration with The Woolmark Company's Mothers and Babies program, the collaboration with jnby by JNBY spreads the message that Merino wool is the natural choice of clothing for children.

"We do not want children to experience a life desperately trying to chase their dreams,” explained jnby by JNBY Design Director Ms Yin Xiao Yue. “Rather, we wanted to bring the poetry and fantasy contained in the word dream to children, so that they can grow up more freely, more real and unrestricted.

“Therefore, choosing the best material is extremely important. The natural and comfortable qualities of Australian Merino wool perfectly matches our requirements as it is naturally soft and a skin-friendly fibre, making it very suitable for children clothing. "

jnby aw14

Grown on the simple mix of sunshine, grass and water, Australian Merino wool is a natural, renewable and biodegradable fibre.

Merino wool is naturally breathable, making it an efficient temperature regulator.

It is soft and smooth on the skin, keeping children well-protected and comfortable all year round. It works by absorbing moisture vapour next to the skin to help children feel dry and less clammy. When the vapour moves away from the body and evaporates, it maintains a constant, comfortable temperature.

In addition, every Merino fibre has a natural protective outer layer that resists dirt and helps prevent stains being absorbed – so parents benefit from ease of care.

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