On the evening of the launch of London Collections Men, The Woolmark Company, in collaboration with Pierre Lagrange, the chairman of Huntsman, and the Savile Row Bespoke Association, hosted an intimate cocktail reception to celebrate some of the sartorial stars, who are the ambassadors of London Collections Men. Actor, model, singer, designer, producer, and philanthropist Hu Bing, British GQ editor-in-chief Dylan Jones, model David Gandy, television and radio presenter Dermot O’Leary and musician Tinie Tempah each teamed with a tailoring house to create a unique suit for the occasion, demonstrating the versatility of Merino wool in bespoke tailoring, running the gamut from contemporary (Tempah mixed an Edward Sexton-designed Donegal texture wool-rich jacket with narrow-leg Merino wool flannel trousers, paired with a Merino turtleneck sweater) to more classic styling (Gandy’s Henry Poole Merino wool three-piece suitfeatured a window-pane check).
Of course, the historic institution of bespoke tailors that dot the inner-city street, and beyond, has long been well-attended by a dedicated clientele, but in engaging with the fast-paced and well-publicised nature of a fashion week – throwing open the doors to the private salons filled with a plethora of wool cloths from key British and Italian weavers, ranging from the superfine Merino fabrics to the revitalised softer handle tweeds, and innovative shower-proof finishes – the tailoring houses have imbued their businesses with modernity. In doing so, it has given rise to a new generation of well-dressed gentlemen.
The Ambassador’s Project event was held at the private members’ venue Mark’s Club in Mayfair, near to Savile Row, and which has played home to a few exclusive fashion events in the past. During the evening, guests – including editors and freelance journalists from publications around the world – enjoyed Ruinart champagne and Mark’s Club own Mediterranean gin and tonic blend, making the event a rather perfect opening to the London Collections Men weekend and a fitting celebration of the enduring quality of Savile Row tailoring and the finest ingredient fibre – Merino wool.
The rarified world of Bespoke tailoring is exposed during London Collections Men
Savile Row engages in a spot of grandstanding in a celebration of British tailoring heritage.