It’s one thing to appreciate a nice suit on the runway. There has certainly been plenty of fine examples to admire during SS16 London Collection Men over the weekend. But to truly understand the makings of a dapper menswear look, it pays to start from the inside out. Fortunately London’s iconic Savile Row was there to oblige at an event organised in collaboration with The Woolmark Company to showcase the craftsmanship and expertise required in hand crafted bespoke suit making.
Under the artistic direction of Grace Gilfeather, British GQ Fashion Production Editor, the event celebrated an authentic English approach to menswear, laying bare the processes shaped by centuries of history and tradition. Displays and demonstrations by tailoring houses such as Dege & Skinner, Davies & Sons and Gieves & Hawkes gave an insight into the rigorous standards set out by Savile Row Bespoke.
Saks Fifth Avenue’s Eric Jennings, The Rake’s Wei Koh and Condé Nast International’s Nicholas Coleridge turned up for an insider peek. And while the sun was shining outside, it was important to highlight the relevance of suiting across the seasons. Merino wool, the core ingredient fibre of the yarns, fabrics and garments produced by some of the world’s top manufacturers and tailors, was in the spotlight thanks to its lightweight, breathable, temperature regulating and natural UV protection.
The event also marked the launch of The Ambassador Project. Together with GQ and London Collections Men, the project will see Savile Row Bespoke houses teamed up with and styling an appointed ambassador. The behind the scenes process of kitting out the likes of Jefferson Hack, model David Gandy and rapper Tinie Tempah will be traced through social media in the lead up to LCM in January, so keep your eyes trained on #theambassadorsproject.