Not just underwear

The softest leisurewear you’ll ever own

Fashion News

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No need to get your knickers in a knot, the latest collaboration between style guru Nick Wooster and Swedish underwear obsessives the White Briefs is now available to buy. Made from the finest Australian Merino wool, this collection makes lounge wear so cool you won’t want to change for days.

Nick Wooster with The White Briefs designer/founder Peter Simonsson.
Nick Wooster with The White Briefs designer/founder Peter Simonsson.
CREDIT: Photos by Matthew Kelly c/o Opening Ceremony

“I love the idea of Merino wool undergarments,” says street style icon Nick Wooster. “Since this is not an expected fabric and because it is important to me to push the industry forward, I could think of no better partner to work with on this project.”

Wooster’s referring to his exciting new Merino wool collection, curated exclusively for Swedish label The White Briefs. What was launched to the trade in early 2015 is now commercially available, with Manhattan’s uber cool Opening Ceremony store celebrating the launch in style.

Nick Wooster at the Opening Ceremony store
Nick Wooster at the Opening Ceremony store in Manhattan.

Wooster was in store to help showcase the Merino wool collection, which comprises knitted coats, gym shorts, sleek briefs and breezy robes. A rich palette of dark grey, black, deep navy and a modest touch of olive reinforce the quiet strength of the garments. The use of 100% Australian Merino wool brings a natural and renewable element to the premium collection, which blurs the line between indoors and outdoors.

“Travelling to Australia last year – to the very heart of Merino country – and then working on this collaboration with The Woolmark Company and The White Briefs has really allowed me to further explore the fibre’s versatility to create this premium collection.

“I’m thrilled to have Opening Ceremony launch The White Briefs Nick Wooster for The Woolmark Company collection and feel that the market is ready to embrace a collection of this calibre.”

Jesse Hudnutt, Men’s Buyer at Opening Ceremony, said “I personally cannot wait to wear this innovative and super wearable basics collection by Peter [Simonsson] and Nick, whether to the gym, at home, or going out. I love that the collection is entirely fabricated from Merino wool, which has excellent natural moisture wicking and warmth retention properties, yet feels extremely soft and comfy against the skin.”

The White Briefs Nick Wooster for The Woolmark Company collection
The White Briefs Nick Wooster for The Woolmark Company collection on display at Opening Ceremony.

This underwear-meets-leisurewear collection is sexy yet refined. However, comfort remains at its core with the inherent benefits of Merino wool shining through. Whilst most people don’t usually associate Merino wool with this type of apparel, the natural fibre boasts superb next-to-skin comfort and superior breathability and is the perfect match for today’s modern man.

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